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Starting a candle business from home is one of the most popular ways to begin selling online. The market for handmade candles keeps growing. People love unique scents and personal touches.
You can start small from your kitchen table. No huge investment needed. Just basic supplies and creativity.
Example: £3 cost = £12-£15 retail price.
Start higher. You can always reduce prices. Raising them is harder.
Instagram and TikTok work great for candles. People love candle content. Show your process. Film pour videos. Share scent descriptions.
Local markets let you test scents with real customers. Get instant feedback.
Start with 3-4 signature scents. Master these before adding more.
Build email list from day one. Offer 10% off first order for email signups.
Create seasonal collections. Summer scents differ from winter ones.
Partner with local businesses. Cafes and boutiques often stock local candles.
With Astrocart, you get everything built in. No need for separate apps for payments or email marketing. Your free website includes all the tools you need to start selling. Free until £2,500 per month in sales.
Join local Facebook groups. Share (don't spam) when relevant to conversations.
The key is starting simple. Perfect your process with basic scents. Then expand.
This guide covers making great candles. But what about the business side?
How do you set up Facebook ads? What about email sequences for repeat customers? How do you scale from 10 candles a month to 500?
Want to learn how to market and grow this business? The Ecommerce Academy guides you from zero to £10,000 per month in sales.
The Academy covers marketing strategy, paid advertising, customer retention, and scaling systems. Everything you need beyond just making the product.
Your candle business can start today. The market loves handmade products. People pay premium for quality and unique scents.
Start small. Test your scents. Build your brand. Then scale up.
The hardest part is lighting the first wick. Everything else flows from there.
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Part of the Astrocart team, helping UK businesses build and grow their online stores with the e-commerce operating system.
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