How to Start a Supplements Brand in the UK
Learn how to start a supplements brand in the UK, from private label supply and compliance to pricin...
Handmade soap sells. People want to know what goes on their skin. They want natural ingredients and no mystery chemicals. That's your opportunity.
You can start a soap business from your kitchen for under £200. This guide covers every step. You'll learn two ways to make soap. You'll find out what to buy and where to get it in the UK. And you'll know how to price for profit.
There are two main methods. Pick the one that fits your skill level and budget.
Melt and pour is the easy route. You buy a pre-made soap base and melt it down. Then you add colours and scents. Pour it into moulds. Done. No dangerous chemicals. No curing time. You can sell within days.
How it works:
Pros:
Cons:
Cold process soap is made from scratch. You mix oils with lye (sodium hydroxide). A chemical reaction turns them into soap. It takes more skill but gives you full control.
How it works:
Pros:
Cons:
Safety with lye: Wear goggles and rubber gloves every time. Wear long sleeves too. Work in a room with good airflow. Keep vinegar nearby — it neutralises lye on skin. Keep children and pets away during lye work.
Every cold process recipe needs a mix of oils. Each oil brings different properties.
Olive Oil — Makes creamy soap that moisturises. Use 25–50% of your recipe.
Coconut Oil — Adds hardness and big bubbles. Use 20–30%.
Shea Butter — Adds luxury feel and moisture. Use 5–15%.
Castor Oil — Boosts lather and bubbles. Use 5–8%.
Sweet Almond Oil — Mild and gentle. Use 5–15%.
Glycerin Base — Clear, classic soap base. £3–5 per kilo.
Goat's Milk Base — Creamy, moisturising. £5–8 per kilo.
Shea Butter Base — Rich and luxurious feel. £4–7 per kilo.
Oatmeal Base — Gentle, exfoliating. £5–8 per kilo.
Fragrance Oils — Made for soap. Hundreds of options. £8–25 per 100ml. Use 2–3% of soap weight.
Essential Oils — Natural plant extracts. They cost more. But "all natural" appeals to buyers.
| Item | Cost |
|---|---|
| Microwave or double boiler | Already own or £20 |
| Silicone moulds (3 sets) | £20–30 |
| Digital scale | £15–25 |
| Mixing spoons | £5 |
| Spray bottle with rubbing alcohol | £5 |
| Total | £65–85 |
The rubbing alcohol removes air bubbles from the surface. Spray right after pouring.
| Item | Cost |
|---|---|
| Stick blender | £15–30 |
| Digital scale (0.1g accuracy) | £15–25 |
| Stainless steel pot | £15–25 |
| Silicone loaf mould | £15–25 |
| Safety goggles | £5–10 |
| Rubber gloves | £5 |
| Thermometer | £10–15 |
| Mixing jugs (heat-proof) | £10–15 |
| Soap cutter or large knife | £10–20 |
| Drying rack | £10–20 |
| Total | £110–185 |
Never use aluminium with lye. It reacts. Use stainless steel, silicone or heavy-duty plastic only.
Sodium hydroxide (lye) for cold process is available from:
Always buy food-grade or soap-grade lye. Store it in a sealed container away from moisture.
| Item | Cost |
|---|---|
| 2kg glycerin soap base | £8 |
| 2kg shea butter soap base | £12 |
| 4 fragrance oils (30ml each) | £32 |
| 3 silicone moulds | £25 |
| Natural colourants set | £12 |
| Dried botanicals (lavender, rose) | £8 |
| Cling film and rubbing alcohol | £5 |
| Total | £102 |
| Item | Cost |
|---|---|
| 2L olive oil | £8 |
| 1kg coconut oil | £5 |
| 500g shea butter | £6 |
| 500g sodium hydroxide (lye) | £8 |
| 3 essential oils (30ml each) | £25 |
| Silicone loaf mould | £18 |
| Safety gear (goggles + gloves) | £12 |
| Natural colourants | £10 |
| Stick blender | £20 |
| Thermometer | £12 |
| Total | £124 |
One 100g bar:
One 100g bar:
Both methods cost roughly the same per bar. Cold process gives you more control. Melt and pour saves you time.
| Price Point | Multiply Cost By | Example (£0.85 cost) |
|---|---|---|
| Rock bottom | 4x | £3.40 |
| Standard | 6x | £5.10 |
| Premium | 8–10x | £6.80–£8.50 |
| Luxury | 12x+ | £10+ |
Most handmade soap in the UK sells for £4–8 per bar. Gift sets (3–5 bars) sell for £15–35.
Your margins:
These are excellent margins. Soap is one of the most profitable home businesses you can start.
Soap counts as a cosmetic product in the UK. That means regulations.
Every soap recipe needs a CPSR before you sell it. A trained assessor checks your formula is safe.
Tip: Start with fewer recipes. Five solid recipes at £75 each cost £375 total. That beats paying for 20 recipes you might not sell.
You need a PIF for each product. It includes:
Keep digital and physical copies. Trading Standards can ask to see them.
Every bar must show:
Register your products on the SCPN portal before selling. This is free but the law requires it.
Register as a sole trader with HMRC. Free. Takes 10 minutes online.
Get public liability and product liability cover. Costs £10–25 per month. Most markets and fairs require it. It protects you if something goes wrong.
Melt and pour: Start selling now — no cure time needed.
Cold process: Your week 2 bars are still curing. Use this week to:
Your Own Online Store
Sell direct for the best margins. No marketplace fees eating your profit. Pick a platform with everything built in — your shop and growth tools in one place. No juggling five separate apps.
Craft Fairs and Markets
Brilliant for first sales. People want to smell soap before buying. Stall fees run £20–50 per day.
Etsy
Big audience for handmade soap. Fees take 6.5%+ per sale. Good starting point while you build your own shop.
Instagram and TikTok
Soap-making content does brilliantly. Film the pour. Show the cut. Reveal the swirls. These videos get thousands of views.
Wholesale to Shops
Independent gift shops, farm shops and delis love local handmade soap. Sell at 1.5–2x your cost. They sell at 2.5–3x.
Gift sets outsell single bars every time. Bundle 3–5 bars in a nice box or bag. Price them at £15–35. They're the go-to gift for birthdays and Christmas.
Focus on what sells. Don't make 50 varieties. Start with these proven sellers:
Track your best sellers from month one. Double down on what moves. Drop what doesn't.
Offer 10% off the first order for email signups. Send monthly updates with new scents and offers. Email buyers spend more than social followers.
Plan ahead:
Christmas is huge. Start making Christmas stock in September.
| Monthly Sales | Revenue | Profit (~85%) |
|---|---|---|
| 100 bars at £5.50 | £550 | £468 |
| 200 bars at £5.50 | £1,100 | £935 |
| 500 bars at £5.50 | £2,750 | £2,338 |
| 500 bars + 50 gift sets | £3,850 | £3,273 |
At 500 bars and 50 gift sets per month, you earn over £3,000 profit from your kitchen. Many UK soap makers hit this within 12–18 months.
A soap business pairs creativity with great margins. You can start for under £200. Most sellers reach profit within their first month.
This guide covered the product side — how to make soap. The business side is different. Marketing and ads and growing from £0 to £10,000/month — the Ecommerce Academy teaches all of that step by step.
Start small. Make 10 bars. Give them to friends. Get feedback. Perfect your recipe. Then sell.
Your kitchen is your factory. Your hands are your brand. Start today.
---
Get daily tips and tricks in your inbox — join our newsletter
Learn every step in detail — join the Ecommerce Academy
Start selling risk-free — get a free Astrocart website (free until £2,500/month in sales)
Join UK business owners getting weekly tips on growing their online stores.
No spam. Unsubscribe anytime.
Written by
Part of the Astrocart team, helping UK businesses build and grow their online stores with the e-commerce operating system.
Start your 30-day free trial and discover why UK businesses choose Astrocart as their e-commerce operating system.
Start 30-day free trialLearn how to start a supplements brand in the UK, from private label supply and compliance to pricin...
Your store gets visitors but no sales? Discover the 8 common conversion problems that kill sales and...
Learn how to write AI product descriptions that boost conversion rates. Includes tools, templates, a...