How All Seasons Gazebos Became One of the UK's Biggest Gazebo Brands

All Seasons Gazebos started as a small online retailer selling pop-up gazebos and accessories. They were running on WooCommerce with slow page speeds, poor search visibility, and no dedicated marketing team.

Key product terms like "pop up gazebo" and "gazebos with sides" were buried deep in Google — position 89 and beyond — and they lacked the in-house resource to manage paid advertising, email campaigns, and content at scale.

To compete with the biggest names in the outdoor market, they needed a partner who could act as a full extension of their team.

As an Astrocart+ retainer client for over seven years, our team became an extension of theirs — managing all Google Ads, social media, email marketing, SEO, and content writing.

When performance on WooCommerce hit a ceiling, we migrated them to the Astrocart platform. The result was dramatically faster page speeds and a cleaner technical SEO foundation that Google rewarded almost immediately.

The SEO gains were remarkable: the jump to page 1 rankings came largely from the platform migration itself, with minimal additional SEO work required. Faster pages, better Core Web Vitals, and clean structured data did the heavy lifting.

The partnership has transformed All Seasons Gazebos from a small online shop into one of the UK's biggest gazebo brands:

• Google ranking for "pop up gazebo" — from position 89 to page 1
• Google ranking for "gazebos" — now page 1
• Google ranking for "gazebos with sides" — now page 1
• Annual revenue scaled to seven figures
• SEO gains achieved primarily through platform speed improvements
• All top keywords now ranking on page 1 within 12 months of migration