funnel

Conversion Funnel Analysis

Where are you losing customers? Astrocart's conversion funnel analysis tracks every step of the buying journey — from product view to add-to-cart to checkout to purchase. See exactly where customers drop off and how to fix it. Visualise your funnel with step-by-step conversion rates. Compare funnels across time periods, devices, and traffic sources. Identify whether the problem is your product pages, cart, or checkout. Armed with this data, you can make targeted improvements that have the biggest impact on your bottom line.

Step-by-step conversion tracking from product view to purchase.

Key Features

Product view to purchase funnel tracking

Per-step conversion rates

Device and traffic source breakdowns

Period comparison

Drop-off point identification

Cart abandonment tracking

Checkout completion rates

Benefits

See where customers drop off in the buying journey
Step-by-step conversion rates
Compare funnels by device, source, and period
Identify the biggest opportunities for improvement
Track the impact of changes over time

How It Works

1

Automatic Tracking

Funnel data is collected automatically as customers browse, add to cart, and check out.

2

Visualise the Funnel

See step-by-step conversion rates in a clear visual funnel display.

3

Optimise

Identify drop-off points and make improvements. Track the results over time.

Use Cases

Finding out why add-to-cart rates are low

Discovering checkout drop-off issues

Comparing mobile vs desktop conversion funnels

Measuring the impact of site changes on conversions

Frequently Asked Questions

No. Funnel tracking is built into Astrocart and works automatically from the moment you go live.

Yes. Compare desktop, tablet, and mobile funnels to see where the mobile experience needs improvement.

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