Understanding your customers is the key to growing your business. Astrocart's customer analytics reveal lifetime value, acquisition costs, retention rates, and purchase patterns across your entire customer base. Identify your most valuable customers and the channels that bring them. Track cohort retention to see if customers keep coming back. Analyse purchase frequency and average order value trends. Use these insights to allocate marketing spend, design loyalty programs, and personalise the customer experience.
Customer analytics are calculated automatically from your order and customer data.
View lifetime value, retention, and acquisition reports in the analytics section.
Use insights to target high-value segments, reduce churn, and optimise acquisition.
CLV is calculated based on total revenue per customer over their entire relationship. We also project future value based on purchase patterns.
Yes. Acquisition source tracking shows which channels (organic, paid, social, email) bring the highest-value customers.
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