Ad blockers and browser privacy changes are killing your conversion tracking. Client-side pixels miss up to 30% of conversions, leaving you with incomplete data and wasted ad spend. Astrocart's server-side Conversion API (CAPI) sends purchase and event data directly from your server to advertising platforms — bypassing ad blockers entirely. Support for Google Ads, Meta (Facebook/Instagram), and TikTok Ads is built in. Every purchase, add-to-cart, and checkout event is sent server-side with full attribution data. Your advertising platforms see the complete picture, leading to better optimisation and lower cost per acquisition. All CAPI events are GDPR-compliant with consent-gated firing. Events only fire for visitors who have given marketing consent via your cookie banner. No consent, no tracking — fully automatic.
Add your API credentials for Google Ads, Meta, and TikTok in the integrations settings.
Choose which events to track — purchases, add-to-cart, checkout initiation, and page views.
Events fire from your server whenever a tracked action occurs. Consent is checked automatically before each event.
View event delivery status in the dashboard. Your ad platforms receive complete data for better campaign optimisation.
It can work alongside or replace client-side pixels. When used together, automatic deduplication prevents double-counting conversions.
Yes. Events only fire for visitors who have given marketing consent via your cookie banner. The consent check is automatic.
Google Ads, Meta (Facebook and Instagram), and TikTok Ads are all supported with server-side event delivery.
Start Free Trial
Start 30-day free trial30-day free trial · Cancel any time