How to sell on Google Shopping, Meta, TikTok, and Amazon from a single dashboard. Covers product feed setup, inventory sync, channel-specific content, and performance tracking.
A step-by-step blueprint for expanding beyond your own website to sell across every major channel.
How to evaluate which channels suit your products and audience. Decision matrix for Google Shopping vs. Meta vs. TikTok vs. Amazon based on product type, price point, and target demographic.
Creating your Google Merchant Centre account, preparing your product feed, meeting Google's data requirements, and launching your first Shopping campaigns. Includes a product feed optimisation checklist.
Setting up Facebook and Instagram Shops, installing the Conversions API for accurate tracking, creating dynamic product ads, and building retargeting audiences from your store visitors.
Registering for TikTok Shop in the UK, syncing your product catalogue, creating shoppable content, and collaborating with creators. Includes content templates that drive sales.
Setting up real-time inventory sync across channels, managing orders from multiple sources, and building operational processes that scale. Preventing overselling and managing returns across channels.
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