Analytics & Optimisation

Attribution Modelling

Marketing attribution modelling for e-commerce. Multi-touch attribution, channel value analysis, and budget optimisation.

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Understand What Actually Drives Sales

Last-click attribution is misleading. A customer might discover you on TikTok, research on Google, and buy from an email. Attribution modelling reveals the true contribution of each channel so you can allocate budget where it matters most.

Our Attribution Services

  • Current attribution model audit and analysis
  • Multi-touch attribution model design
  • Data-driven attribution implementation
  • Channel contribution analysis
  • Marketing mix modelling
  • Budget allocation recommendations based on true ROI
  • Cross-device and cross-channel tracking
  • Regular attribution reporting and strategy adjustment
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Get This Done Through Astrocart+

Our flexible hours-based retainer gives you a dedicated team of e-commerce experts. Use your monthly hours for Attribution Modelling or any other service -- scale up or down as needed.

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